Cases Study
Real outcomes, certified metrics. Discover how the ADPRODEX Gamification Marketing infrastructure accelerates Customer Acquisition and Loyalty while decisively slashing advertising costs.
Typical Restaurant in Central London
The Problem: Empty tables during mid-week days and the impossibility of calculating the actual return (physical visits) from social media campaigns.
The ADPRODEX Solution: With a campaign on Tyche gamification they covered off-peak hours, using a high-value prize system (Dinner for 2, valued at ?80 excluding drinks) through the Tyche ecosystem, with capped probability to protect the budget.
The Result: In 6 months, with 14 dinners won (valid for 2 people, 28 meals offered in total), the restaurant tracked the entry of 71 extra paying guests brought by the winners and retained 12 new monthly customers. Additionally, the 28 winning guests published 18 organic social posts ("Free dinner tonight..."), sparking free word-of-mouth. Customer acquisition cost reduced to zero.
Tuscan Winery
The Problem: Unsustainable Customer Acquisition Cost (CAC) on Meta/Google ad networks and a high percentage of fraudulent bot traffic on landing pages.
The ADPRODEX Solution: Integration of the Tyche Ecosystem on 5 European markets, replacing the classic discounts with a real prize pool of €400 (4 premium packages up for grabs) with a programmed mathematical win.
The Result: Against a total expense of just €2,250 (including the value of the prizes), the brand obtained 55,420 impressions, 19,040 Video Views and 10,792 Clicks in the App. The 100% human traffic generated 412 direct transactions, closing the campaign with a certified ROI of +44.1%.